Advertising strategies, case studies, and insights from 10+ years running Meta and Google Ads for service businesses.
August 31, 2026 · By Perry Sessions
A practical four-step guide covering your website, offer, ad creative, and audience targeting — the foundation behind results as high as $15 for every $1 spent.
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December 19, 2018 · Updated August 25, 2026 · By Perry Sessions
How we generated $96,760 in sales from just $2,784 in Facebook ad spend in a single November — and the five variables that made it possible.
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August 8, 2026 · By Perry Sessions
After managing ad accounts for hundreds of businesses, one type consistently outperforms the rest: lead-generating service businesses. Here’s why — and how to replicate it.
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January 22, 2024 · By Perry Sessions
How an auto dealership generated $64K in profit from $8K in Google Ads in 30 days — and the campaign types that drove it.
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November 20, 2023 · By Perry Sessions
How I built a Google Ads account from scratch for a solo attorney and achieved a 10x+ ROAS from day one — now consistently over 15x.
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November 23, 2022 · By Perry Sessions
A dance studio owner grew from 38 to 121 customers in just over a month with Facebook ads — here are the two factors that made it work.
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March 1, 2021 · By Perry Sessions
A brand-new ecommerce meat business launched and hit nearly 4X ROAS within three months — with warm audiences seeing up to 700% return.
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November 5, 2020 · By Perry Sessions
A children’s clothing brand moved 3,000+ units in a single week, generating $48K in revenue with a 3.21X ROAS — and one carousel ad alone drove $36K of it.
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