How Service Businesses Drive the Highest Returns on Meta and Google Ads

Over the last 10 years, I’ve managed ad accounts for hundreds of businesses. Again and again, one type of business consistently outperforms the rest: lead-generating service businesses. Note: some example lead-gen businesses: attorneys, contractors, home service companies, consultants, healthcare providers, and almost any business with “high ticket” sales. Read more below for example results and the simple system (not a secret) that helps make this possible.

Real-World Results: From 15x ROAS to Scaled Revenue

I currently help an attorney who is able to generate over a 15x return on ad spend (ROAS) using Google Ads focused on generating phone calls. We also see a lot of success running “Google Lead Service Ads” where he only pays per lead instead of per click.

I’m also working with a national ingredient supplier that is acquiring qualified Facebook leads costing just $40 to $100 each that are worth thousands of dollars in revenue.

In the past, I partnered with and helped a life coach scale from roughly $500 per month to over $80K per month in sales!

The 3-Part System Behind High-Performing Ads

Getting good leads at a good price does need a good system or Google/Facebook will just take your money and give you a bunch of clicks. But it isn’t a big secret or mystery on how to get good results. The best results come from:

1. 1
   Accurately tracking every lead
2. 2
   Building dedicated landing pages
3. 3
   Most Importantly: Continuously optimizing the entire advertising funnel. A/B test, test again and then test some more.

Proof in the Numbers: Data-Driven Success Stories

For example, using call tracking software (CallRail), I ran ads for a truck dealership that spent $8K in ads in one month and made over $64K in recorded profit (not revenue, profit) on the Google Ads platform. I have also run lead-generating ads for companies generating over $100 million in annual revenue. Using Meta/Facebook Ads conversion tracking together with Calendly, I’ve been able to attribute sales exceeding $100,000 back to individual advertising campaigns.

Scale Your Service Business Today

Whether you’re starting a new service business or already have an established company, I would recommend building an advertising system around the three principles above. And if you are looking for help starting your own lead gen funnel, I personally run, maintain, and optimize all of my clients’ lead-generating ads. Schedule a free consultation, and let’s talk about your business.