Let’s break down why this business’s Facebook Lead Generation campaign was so successful — and what factors you can use to replicate these results for your own business.
Here’s the message the business owner sent us sharing her results:
What Businesses Should Run Lead Generation Advertising?
Facebook and Instagram lead generation advertising is a great method for growing a business. Not every business will be able to use this strategy — but this case study shows how well it can work for the right type of business: one that sells a service or a high-ticket product.
In this example, a dance studio owner was able to grow her business from 38 customers to 121 customers — a 300%+ increase — in just over 30 days. On top of that, her customers are recurring and have the potential to come back year after year.
What Made This Campaign Successful?
There were a few key factors. The first: she didn’t give up. Even though 30 days is a relatively quick turnaround for a new advertising campaign, she was already getting anxious just two weeks in:
She waited, even though the ads didn’t show immediate results. That patience is critical — it’s not uncommon for some businesses to need three to six months before seeing the results they’re looking for. Then things started clicking:
The Second Factor: Test, Test, Test
The second factor was a willingness to test. Success with Facebook ads is largely dependent on being open to testing — new campaign objectives, ad settings, budgets, audiences, images, videos, copy, and more. Here are a couple of the conversations we had with this client around testing:
In Conclusion
Generating leads with Facebook and Instagram ads can work really well for the right business. The two things that matter most beyond the ad setup itself: patience and willingness to test. Without both, most campaigns don’t get the chance to find their footing.
If you think your business would be a good fit for Facebook lead generation — or you’re not sure and want to find out — schedule a free call and we’ll take a look at your business together.